市场营销
市场营销 professionals analyze consumer demand, research market trends and implement strategic marketing plans. A bachelor’s degree in business administration with a marketing focus prepares graduates for a variety of high-demand careers in marketing and sales.
太阳城集团官方网站 blends foundational business knowledge with advanced marketing skills. Learn from faculty with real-world experience while exploring traditional and digital marketing. 受益于个性化支持和以行业为重点的课程。
If you’d prefer a flexible enrollment option, Peru State also offers the 市场营销专业工商管理学士学位 in a 完全在线格式.
提供在线和校园课程
教师带来了市场营销和工商管理方面的专业知识
学习传统和网络营销方法
课程更新，以满足行业标准
美国未来商业领袖协会会员
美国未来商业领袖协会会员
为什么要攻读市场营销工商管理学士学位？
A bachelor’s degree in business administration in marketing prepares graduates for in-demand roles in marketing, sales and related fields, such as marketing, advertising and public relations.
Learn how to analyze big data, identify marketing trends and create market research reports. 该计划还强调有说服力的沟通和战略领导。 Through case studies and experiential activities, majors learn how to recommend solutions to complex business problems.
增加一门辅修课程来发展互补技能。 市场营销 majors benefit from a minor in graphic design, finance, accounting or organizational leadership.
获得 市场营销学士学位 100%的在线
At 太阳城集团官方网站 在线, the BS in 市场营销 courses are taught by faculty members with the real-life experiences to fuel meaningful learning.
我们的市场营销学位并不是放之四海而皆准的方法。 We offer robust specialization opportunities so that you can tailor your learning to your particular goals, allowing you to bridge the gap between marketing and other key elements of business. You'll graduate as a well-rounded business professional with the knowledge and leadership skills to have a competitive edge when finding your place in the workforce.
Ultimately, our leading mission with the online BS in 市场营销 is to offer you a program that gives you the skills, support and resources to advance your career and land a well-paying job.
市场营销工商管理学士学位的好处
市场营销职业路径
体验式学习重点
美国未来的商业领袖
MBA准备
Qualify for careers as a market research analyst or marketing specialist with a bachelor’s degree.
Coursework incorporates strategy development and case studies to build career-ready skills.
作为FBLA-PBL的一员，获得演讲、研究和领导技能
工商管理和市场营销课程的重点是为MBA课程的毕业生做好准备。
市场营销专业工商管理学士学位
A business administration in marketing bachelor’s degree can lead to many in-demand career paths. 毕业生追求市场营销、广告和销售方面的机会。 The degree also equips professionals for roles in public relations, data science and event planning.
典型的职业道路包括：
- 市场研究分析师
- 营销传播助理
- 数字品牌销售助理
- 公共关系专员
- 数据科学家
- 电子营销、广告和销售专员
- 媒体规划师
- 销售和市场专员
- 活动策划人
有工作经验的学位持有者可以担任管理级别的角色，例如：
- 营销经理
- 产品经理
- 销售经理
- 广告经理
市场营销专业工商管理学士学位毕业生的典型工资
商科专业的学生可以挣到高于平均水平的薪水。 For example, business and financial occupations reported a median pay of about $76,570 in May 2021, according to the U.S. Bureau of Labor Statistics (BLS). In marketing, market research analysts earn a median salary of around 63920美元.
The earning potential for graduates with a business administration in marketing degree varies depending on the industry, location and job title*.
广告销售代理
52340美元
公共关系专员
62800美元
市场研究分析师
63920美元
运筹学分析师
82360美元
广告和促销经理
127150美元
营销经理
135030美元
*薪资信息基于美国劳工统计局编制的2021年5月数据
市场营销专家的高需求
Demand for market research analysts will grow 19% from 2021 to 2031, with nearly 100,000 job openings annually, according to BLS projections.
Several factors will drive demand, including the growing need for data analytics and market research. Employers will also look for candidates with expertise in marketing and business strategies.
灵活的职业选择
市场营销专业将核心商业课程与高年级市场营销课程相结合。 As a result, graduates with a business administration in marketing degree qualify for roles in marketing, advertising, sales and general business.
With multiple career paths, graduates can pursue job opportunities in diverse industries and specialties.
职业发展机会
市场营销 professionals can move into several high-paying managerial roles with work experience, such as advertising, promotions and marketing managers. These roles also report strong demand, with 10% projected job growth from 2021 to 2031, according to the BLS. 领导角色也提供了更大的自主权和责任。
为什么选择太阳城集团官方网站的市场营销工商管理学士学位？
太阳城集团官方网站为学生准备劳动力或一流的研究生课程。 The marketing program emphasizes industry-specific knowledge and skills. Develop strategic thinking and customer research skills while exploring case studies and working closely with faculty members.
这个灵活的项目提供所有在线和校内课程。 As a result, students can choose fully online, in-person or hybrid learning formats.
Check out the 在线学士学位，市场营销工商管理专业 program.
市场营销专业工商管理学士学位
During the marketing program, learners gain analytical, communication and management skills. The bachelor’s degree in business administration in marketing includes 18 credits of general studies courses, 33 credits of core business courses and 24 credits of marketing coursework.
The core business courses emphasize quantitative research methods, organizational behavior and business policy. Students also take introductory courses in financial accounting, operations management and international business.
During upper-division marketing courses, learners explore consumer behavior, merchandising and e-marketing. The program also incorporates strategic marketing management, marketing research and integrated marketing communications coursework.
常见问题
With a bachelor’s degree in business administration in marketing, you can pursue careers as a market research analyst or marketing specialist. In these roles, you’ll analyze customer demand, implement marketing plans and conduct competitor research.
研究生s also work in related fields like sales, advertising, data analytics and public relations, where they craft brand strategy and improve market share. You can also draw on your foundational business skills to work in human resources, finance or management roles.
Professionals with a bachelor’s degree in business administration in accounting report an average salary of $75,000 per year, according to March 2023 data from Payscale. The earning potential with an accounting degree varies depending on specialization, location and industry. For example, certifications such as the CPA or CMA credential can translate to a higher salary.
Professionals with a bachelor’s degree in business administration in marketing report average base salaries of $68,000 to $69,000, according to July 2023 data from Payscale. The earning potential with a marketing degree varies depending on the job title, industry and location.
The BS/BA in Business Administration in 市场营销 program at 太阳城集团官方网站 requires 120 credits. That includes 33 credits of business core classes and 24 credits of upper-division marketing courses. Majors can typically complete the program in four years as full-time students. Peru State also accepts transfer credits, which can shorten the length of the program.